Google, Microsoft, Amazon and other tech firms are pushing their domains into the hands of buyers in a bid to increase the number of available websites for online users to visit.
The bidding war is expected to begin in earnest in the coming months as the companies try to get the domains they need to compete with rivals like Twitter and Facebook.
The three biggest tech firms — Google, Facebook and Twitter — have all been acquiring domain names in the past year as they attempt to boost the number and variety of online properties they can offer.
They are seeking to acquire domain names that are affordable, fast and easily accessible to consumers.
Google and Facebook said Tuesday that they would buy the domain name “dontsay” from domain-sharing website DomainMarket, a deal that would be worth about $3 million.
DomainMarket has long been a preferred bidder for such domain names.
It has a history of making a profit.
In October, it bought a domain name from eBay for $1.4 million.
That domain, “dntsay-semi,” was bought from a company that Google acquired earlier this year.
Twitter, which bought the domain “twitter-ad” in January, will bid on domain names “freenet-ad,” “cocoa-ad-ad.,” “seafood-ad.”
Twitter said it will not bid on the “social media” domain, which is owned by a third party.
Twitter said it would not bid for the “twitter” domain because it was not part of its bidding process.
“We will not use this domain as part of our bid process because we don’t believe it will help us in our efforts to monetize Twitter,” the company said in a statement.
The price of DomainMarket’s domain-acquisition program is $5,000, meaning that it would cost the companies about $1 million to buy the domains.
Domain Market said it had already purchased several domain names, including “drew,” from Microsoft for $2 million.
Twitter said its acquisition of “social” domain “trending” would cost about $400,000.
Other major players in the domain-buying game include Microsoft and eBay.
In January, it purchased the domain names from Microsoft, with eBay acquiring them for $50,000 each.
The companies have been aggressively buying domain names because they can help them sell more online properties.
Domain-market.com, the company that sells domain-name deals, has sold more than a million domain names since 2007.
Domainmarket has said it could sell up to 1 million domain-names by year’s end.
The domain-market auctions also serve as a way for tech firms to get a foothold in the growing market for digital goods and services.
Google has made buying its own domain-shares a major part of it’s business model.
Google’s parent company, Alphabet, has long tried to gain a foothold by buying large companies’ domain names and offering them for sale on the Web.
In March, Alphabet announced plans to sell Google to Verizon Communications for $19.5 billion.
Google has been trying to buy domain-share companies for years.
It acquired the domainname domain-sales.com in 2008.
Domainsellers said it was one of the most profitable ways to buy companies’ names.
Domainsearchers, a Web site that analyzes domain names for potential buyers, estimates that DomainMarket is the largest domain-selling site on the Internet.
DomainMarket.com’s stock has risen from about $25 to about $80 in the last year, according to a recent market report.
The company said the stock has a market capitalization of about $2 billion.
The bids for DomainMarket come as Google and other technology firms try desperately to gain an advantage in the online marketplace for online properties and services, where they have seen significant competition from rivals such as Twitter and eBay, both of which offer domain-based sales.